Case study, 2022–2026
Five years with NGT
NGT’s shelves changed faster than its sign. Since 2022 I have designed its packaging, campaigns and animations, redesigned its logo and identity in 2023, and carried that system into three shops, a website and every season since. Below are 109 pieces, year by year.
2022
Before the rebrand
NGT was still Nutrition Global Trading, with a black round badge. The work: packaging for NGT’s own sesame bars, stickers for its candy mixes, seasonal campaigns, a storefront on Akadimias and the first animations.
Old logo
Identity
Sesame bar, cranberry
Packaging
Sesame bar, honey
Packaging
Sesame bar, pistachio
Packaging
Labels animation
Motion
Fruit Mix
Sticker
Mystery Mix
Sticker
Sour Mix
Sticker
Christmas 2022
Motion
Akadimias storefront
Motion
Review card
Early 2023
A new online shop, still in the old look
The online shop came first: the Magic Beans loyalty programme, reward animations, navigation videos, product meters, a teaser and an Easter bazaar.
You are now rewarded
Motion
Thank-you card
Mobile navigation
Web
Simple meter
Motion
Teaser
Motion
Easter bazaar
Motion
2023
The rebrand
By spring the shelves were mostly snacks from around the world. I redesigned the logo, documented the system in a brand manual in May 2023, and animated it in June.
Corporate design manual
PDF, 15 pages
Brand animation
Motion
Final logo
Identity
2023
Storefronts and everything in between
The Kato Patisia shop changed in two phases over the summer, measured door by door, then Piraeus. The same system went onto bags, wrap, tape, stickers, price tags, order inserts, 83 category tiles and the year’s campaigns.
Kato Patisia, before and after
Storefront
Feed your soul
Storefront
Entrance logo
Storefront
Athens shop, October 2023
Photo
Piraeus at night
Photo
The NGT store
3D
Paper bags
Packaging
Gift wrap
Packaging
Bag sticker
Sticker
Business card
1+1
Sticker
−30%
Sticker
NGT Savers
Sub-brand
Savers price tag
Reasons to order online
Category tiles
Web
Halloween 2023
Motion
Franchise
Motion
2024
Everyday retail
Flyers, a self-service price list, opening hours, coupons and review cards for the shops, plus an Easter mystery box, a 3D ad and email animations.
Flyer
Self-service price list
Opening hours
Review card
New arrivals
Social
Free delivery in Athens
Social
10% coupon
2023–2025
Mystery Boxes
The mystery box became one of NGT’s signature products, and every box needed its own cover: 10 in March 2023, then the maze cube from December 2023, lettered into more than 40 themes in 2024 and 2025.
Christmas Mystery Box
Motion
Easter Mystery Box
Motion
2025
A new website
The 2025 site lets visitors shop by country or by diet, with 45 badges and a new menu. Around it: coupons, stickers and Google Ads.
3D hero animation
Motion
Homepage
Web
Menu
Web
2026
A third shop
Peristeri: storefront, entrance and a banner across the building, plus new paper bags and a coupon. “Nostalgia drops. Timeless vibes. Taste the world.”
Peristeri at night
Photo
Entrance glass
Storefront
Inside the entrance
Storefront
Building banner
Storefront
Paper bags 2026
Packaging
Coupon
Five years in, every new NGT shop starts from the same system.
Opening a shop or outgrowing your old look? Send me a few lines and we’ll set up a first meeting.