Case study, 2024–2025

Flying Johnny, from name to online shop

Flying Johnny sells used and vintage finds at low prices. In 2024 I designed its logo and identity, wrote the system down in a brand manual and animated the logo, then designed the online shop around it. In 2025 the logo went onto stickers. Below are 17 pieces.

Early 2024

The identity

Used • Low Prices. The name brought the plane, so the O in Johnny became a propeller. Bold comic lettering in blue and yellow, the claim on a yellow bar, and a February 2024 manual that sets out the logo, colours, type, photography and icons.

Corporate design manual

PDF, 14 pages

Logo animation

Motion

Logo on blue

Identity

Logo on white

Identity

Propeller mark

Identity

Late 2024

The online shop

I designed the shop around the propeller and the sky: products float on clouds, every category has its own tile, and themed banners lead to retro toys, collectibles and board games. A section for broken-but-awesome finds and a “why choose us” block close the page, on desktop and phone.