Case study, 2024–2025
Clitos Jellies, a cheeky candy brand from box to shelf
Clitos Jellies are adults-only gummies with a pop-art pin-up attitude. From November 2024 I designed the box and the launch animations, then followed the brand onto the shelf with a flyer, two display stands and 20 stickers, and in April 2025 with a buyers’ presentation and new packs in three flavours: spicy, salt and mint. Below are 33 pieces.
November 2024
The launch
A red box that opens on a pouch of three jellies and a cheeky insert card, a launch animation and a short 3D clip, and a social post.
Launch animation
Motion
3D animation
Motion
Social post
Social
Box, front
Packaging
Box, 3D
Packaging
Box, pouch and card
Packaging
January–March 2025
On the shelf
For shops: an A6 flyer that asks “Are you a curious mind?” and two display stands.
Flyer, front
Flyer, back
Display stands
Display
March 2025
Twenty stickers
8 × 8 cm die-cut stickers, each with its own pin-up scene and a QR code to the brand’s socials.
April 2025
Presentation and new packs
A presentation for buyers in English and Greek, and new packs in three flavours, spicy, salt and mint, each with its own colour and character.
Brand presentation
PDF, 7 pages
New pack, spicy
Packaging
New pack, salt
Packaging
New pack, mint
Packaging
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