Case study, 2024–2026
Malliaros and Phoenix Sport, from print shop to sportswear
Malliaros has been screen printing and embroidering since 1991, and Phoenix Sport is the company’s sportswear brand. For Malliaros I explored over twenty logo ideas and designed the final identity. For Phoenix Sport, five logo routes, a brand manual and the logo animation. Below, 18 pieces.
2025
Finding the Malliaros mark
Over twenty logo ideas for a screen printing and embroidery business founded in 1991, collected in one presentation. A script wordmark became the final logo, and it works in English and Greek.
Logotype presentation
PDF, 23 pages
The final logo, EN and GR
Identity
2026
The final identity
The new logo on the shop front, then business cards, envelopes and letterhead, an invoice, a notebook, packing tape and lighters in black and yellow.
Shop sign
Signage
Business cards
Envelopes and letterhead
Invoice
Notebook
Tape and lighters
Merch
2024
Five routes for Phoenix Sport
Phoenix Sport is the sportswear brand of the Malliaros company. The presentation shows five logo routes, each one on a jersey and across three kits. Two marks made the final round, and a short animation put them head to head: “You decide”.
Logo presentation
PDF, 15 pages
“You decide”
Motion
Finalist: the wing mark
Logo
Finalist: the PS monogram
Logo
2024
The Phoenix Sport identity
The PS monogram was the one picked. It leads the final logo animation and a 14-page brand manual with colours, type, photography and jersey graphics.
Brand manual
PDF, 14 pages
The final animation
Motion
Running a print shop or launching a sportswear line? Let’s give it a brand that holds up on every surface.
From a logo to a full range of kits: send me a few lines and we’ll set up a first meeting.