Case study, 2024–2026
Benefit Software, a sponsor on and off the pitch
Benefit Software is a Greek software company that builds ERP, HR and AI tools. Since 2024 I’ve designed its brand material and its football sponsorships, Apollon Smyrnis and Panionios. Below, 49 pieces, from a logo animation to stadium signs and a limited-edition kit.
2024–2026
The Benefit brand
A logo animation for the new website and the materials for the company’s Great Place to Work certification event.
Logo animation
Motion
Great Place to Work
Event
2025
The year in nine posters
To close 2025, nine posters told the company’s year in nine different styles: a Batmobile, a race against a pizza, a scooter delivery, Ronaldo in an Apollon shirt and a trip to Tuvalu. They hung in the office and ran as a series on social media.
Big wins
Poster
Faster than pizza
Poster
Delivery for seafarers
Poster
Championship defence
Poster
Tuvalu
Poster
Polus AI
Poster
Hiring the unbelievable
Poster
Welcome to the Acropolis
Poster
Our ERP is so smart
Poster
2024
Apollon Smyrnis at the stadium
At the stadium in Rizoupoli: recycling points and section signs with Lori the mascot, a non-smoking fan area, pitch-side banners and a board with every partner brand.
Benefit shirt
Campaign
Keep the stadium clean
Signage
Recycling bins
Signage
Fan sections
Signage
Non-smoking area
Signage
Pitch-side banners
Board of brands
The blue jacket
Photo
1891
A club from Smyrna
Apollon was founded in Smyrna in 1891. Its archive, from team photos to the club charter and the city itself, set the tone for the kit and for the stadium walls, where the club’s history now hangs next to its partners.
Smyrna harbour
Archive
The team, 1921
Archive
The club’s athletes
Archive
Club charter
Archive
The team, 1919
Archive
Smyrna waterfront
Archive
Club history wall
Club history wall
2024–2025
A limited-edition third kit
A black third kit made with Errea and three more partners to support children with cancer, with a monogram drawn from the club’s history, the Dienasty name on the sleeve and Benefit across the front. I designed the kit graphics, the presentation and a teaser trailer.
Kit presentation
PDF, 7 pages
Dienasty teaser
Motion
Rooftop
Photo
Side street
Photo
Front and back
Photo
Back
Detail
ELPIDA label
Detail
Front
Detail
Sleeve
Detail
Monogram
Night shoot
Errea crest
Night shoot
Dienasty sleeve
Night shoot
2024–2025
Matchday
Every home game got its own AI-made poster: Greek gods and statues in gold frames, with the opponent, the date and the partners. Two kit films opened the season: Light of Smyrna and Wear the Legacy.
Light of Smyrna
Motion
Wear the Legacy
Motion
Matchday
Post
Matchday
Post
Matchday
Post
Matchday
Post
Matchday
Post
Matchday
Post
2025
Panionios
For Panionios, another club Benefit supports: a press-conference backdrop and a six-metre sign at the stadium.
Press backdrop
Stadium sign
Signage
Sponsoring a team or running an event? Let’s make your brand impossible to miss.
From stadium signs to a limited-edition kit: send me a few lines and we’ll set up a first meeting.