Case study, 2022
Mount Peak and Wanderer, two names, one mountain
A logo for Mount Peak, developed over three rounds: five first proposals, a second round that added the Wanderer name, and colour studies. The final mark draws a mountain over a sweeping curve in a single line, and I animated it. Below, 9 pieces.
2022
Two rounds of proposals
Five first ideas, from line drawings to illustrated badges, then a second round that tested the chosen line with both names. The logo animation and the final Mount Peak mark sit alongside.
Logo proposals, round 1
PDF, 7 pages
Logo animation
Motion
Logo proposals, round 2
PDF, 4 pages
Mount Peak
Logo
2022
Colours and the final mark
Colour studies for the badge, the Wanderer mark and the construction grid both marks share.
Colour studies
PDF, 4 pages
Wanderer
Logo
Construction
Logo
Mount Peak in black
Logo
Wanderer in black
Logo
Need a logo, from first sketches to final files?
Send me a few lines about it and we’ll set up a first meeting.