Case study, 2023–2026

Anesi & Moda, from logo to online shop

Anesi & Moda is a shoe shop in Kypseli, Athens. I designed its logo and A&M monogram, its business and thank-you cards, and, when it opened its online store, anesimoda.gr, the homepage banners, category tiles and icons and the order emails. I’ve kept its seasons running since. Below, 45 pieces.

2024

The logo

Proposals for the shop’s name in Latin and Greek letters, and the final A&M monogram, with a red heel for an ampersand, animated.

Logo proposals

PDF

A&M logo animation

Motion

2024

Cards and thank-you notes

Five business card proposals, the final card with the shop’s address and a QR code, and an A5 thank-you card.

Business card proposals

PDF

Business card, front

Business card, back

Thank-you card, front

Thank-you card, back

2024

A new online shop

Banners for the launch of anesimoda.gr: a homepage header, a special-offers strip and a photo tile for every kind of shoe, each with the same burgundy label.

Homepage header: new arrivals

Banner

Special offers

Banner

Anesi & Moda category banner: ballerinas

2026

Category icons

Line icons for the shop’s categories and menu: every kind of shoe, plus account, new in and offers.

2024

Order emails

Header images for every step of an order, from “thank you” to “sent”, and for an order that didn’t go through.

Thank you

Order received

Order sent

Failed order

2024–2026

Seasons and offers

A 10% welcome coupon for the new shop, Christmas posts and an animated Christmas spot, a 50% sale, and posts for each new collection, from Spring-Summer 2025 to Autumn-Winter 2026.